China tourism statistics play a pivotal role in showcasing how travel patterns have evolved post‑pandemic. Within the first three quarters of 2024, inbound arrivals rebounded to 94.6 million, achieving over 90% of 2019 levels. Outbound trips surged to nearly 95 million, representing a 52% year‑on‑year jump and reaching 82% of pre‑COVID volume.
Overview of Recovery & Growth
Inbound Tourism: 94.6 M visits (Q1–Q3 2024), marking 78.8% annual growth and strong recovery.
Outbound Trips: Nearly 95 M, up 52% from last year, regaining 82% of 2019 figures.
Domestic Travels: 4.237 billion trips (+15.3%), generating approximately ¥4.35 trillion (+17.9%).
This rapid rebound is attributed to relaxed visa policies, restored flights, and growth in low‑cost short‑haul tourism.
Visa Policies & International Links
Recent visa‑free policies for travelers from nearly 40 countries drove inbound visits up 83% from 2023 to 2024, reaching 64.9 million visits.
However, Western visitor numbers remain below pre‑pandemic levels due to ongoing travel restrictions and geopolitical factors.
Traveler Profile: Demographics & Spending
Young Travelers: Millennials and Gen Z now account for over 50% of outbound tourists. They prefer spontaneous, independent, and culturally rich experiences.
Special‑Force Tourists: Short, budget-friendly trips—especially from mainland China to Hong Kong—are increasing. These travelers spend less, lowering average daily expenditure.
Holiday Spending: May Day 2025 saw 314 million domestic trips (+6.5%) and ¥180 billion in spending (+8%).
Leading Destinations & Regional Trends
Domestic Hotspots: Shanghai, Chengdu, Sanya, and Tibet remained popular with record-high foot traffic.
Top Outbound Picks: Southeast Asia rebounded fully; Italy, Spain, and the UK are nearing 2019 levels.
Northeast Asia: Visits to Japan increased 188%, and to South Korea 109%, showing rapid growth in regional travel.
Strategic Growth and Challenges
China’s tourism sector is projected to reach a GDP value of USD 2.61 trillion by 2025, contributing roughly 11.4% to the national economy.
While domestic tourism thrives, external risks such as service-sector slowdowns and geopolitical tensions could affect international recovery.
Why China tourism statistics Matter
For Businesses: Help travel, retail, and service industries plan around peaks and consumer trends.
For Travelers: Assist with choosing destinations, budgeting, and understanding visa shifts.
For Policymakers: Support infrastructure development and tourism-sector reforms with data-driven insights.
